Blog optimization is a process that falls well outside the realm of standard blogging as well as what is available “out of the box” from the most popular blogging platforms like WordPress, Typepad, Blogger, et al. Those who have created a blog already know that it is a relatively simple process, but what bloggers don’t often know, without the assistance of programmers or Search Engine Optimization (SEO) specialists, is that the default settings of blogging applications are rarely (if ever) appropriate for web marketing and search engine optimization purposes.

After having overseen and conducted over 200 WordPress installations, we understand what is available to the client when they first get started with blogging and, unfortunately, what does become immediately available is often woefully inadequate. WordPress itself is an incredible program, featuring both a wealth of plugins and add-ons as well as great flexibility. Everything that you could possibly want to do with WordPress can be accomplished. However, the “as is” installation of the application creates repetitive post titles, uses symbols in titles that are irrelevant and that take up valuable “real estate” in the code, and fails to allow for the creation of meta descriptions in individual posts, not to mention individual categories and tags.

Our blog optimization service involves properly setting up blog installations and plugins so that all appropriate SEO techniques are utilized and also ensuring that the various elements of the blog are functioning as they should, including category setup, utilizing category meta descriptions, custom meta descriptions for posts, proper RSS feed linking, tag plugin installation, use of tags as meta keywords and setup of the popular Web 2.0 “tag cloud.” After we have successfully setup a blog for our client, we also offer inexpensive and effective blog writing that focuses on creating engaging, SEO-friendly copy and effective outgoing links.

If you would like to learn more about our blog optimization services or would like to receive a quote for your project, please contact us.