Search Engine Optimization has changed dramatically since the practice, and the search engines themselves, arrived in the mid-1990s. The modern SEO campaign consists of two main principles: content creation and link building. Though it may seem like a simple process to create content and build links, there is actually a great deal of nuance involved. An expert’s knowledge is required to properly conceptualize and execute an SEO initiative. To meet the needs of our clients, we perform the following services as part of our SEO campaigns:

• Full SEO website review and report
• Implementation of on-site optimization suggestions
• Submissions to top link-building directories
• Acqusition of quality, on-topic, one-way links
• SEO copywriting and page building
• Blog installation, setup, optimization and writing
• Linkbaiting and Social Bookmarking Initiatives
• Press release writing, optimization and management
• Google Adwords & Yahoo! Search Marketing Management
• Landing page development & multivariate testing
• Google analytics setup and monitoring
• Lead/Order form optimization
• Application development, if warranted

EI brings expert knowledge and skills to the process of search engine optimization. The company has at its disposal over one hundred professional writers and has been in the business of creating content since before blogging and social bookmarking sites even existed. Likewise, the company has managed the link campaigns for hundreds of websites, including both EI’s proprietary sites and those of the firm’s clients.

If you would like to learn more about our SEO services or would like to receive a quote for your project, please contact us.